About Us

Primden Group is one of NW1’s most prolific and experienced agencies with more than 40 years of local property knowledge. We offer our clients a transparent and tailored process, whilst providing expert advice to our trusted landlords, vendors and respected tenants and buyers.

Focussing on North, North West and Central London, our local lived knowledge combined with senior level corporate property backgrounds, give us the opportunity to deliver superior results for you, fast.

Whether you are an owner looking to let or sell your property or a tenant/buyer looking for the perfect property, we are happy and able to help with you in achieving your goals. With years of experience and understanding precisely what both sides really want, we have tailored our service to be able to be of great benefit to all involved.

Primden Group can offer long and short term rentals, a hands on bespoke property management service, a tailored corporate department as well as a highly experienced sales team.

Our aim to simplify the process whilst ensuring that the best outcome is achieved for all parties involved.



We pride ourselves on being genuine industry experts, providing a positive experience, from enquiry to after care. We focus exclusively on lettings and value properties, we don’t just list them. Knowledge and innovation mean we aim to provide a smooth transaction between Landlords and Tenants by understanding their requirements and being available to answer any queries.

Property Management

Personalised Approach
We are here to help you protect your asset and investment. Our property management team will safeguard and enhance your investment and ensure you are up-to-date with ever changing legislations. We aim to give you peace of mind that the property is being looked after and inspected on a regular basis.


Letting your property follows successive steps. The first will be to establish the property's current value. Our experienced valuers will provide current market advice alongside a defined and proactive marketing strategy during your property valuation.

Corporate Letting

Our in-house Corporate Services department offer professional relocation services to companies and their employees within the Pharmaceutical, Tech and Financial services industries. Our extensive list of corporate clients include the likes of Facebook, Google, Sony, Barclays, J.P. Morgan and many more.....


Refundable Holding deposit Capped at 1 weeks rent

Security Deposit Capped at 5 weeks rent for annual rental under £50,000, or 6 weeks rent for annual rental over £50,000

Rent The agreed monthly rent

Changes to tenancy Capped at £50 inc VAT

Early termination charge Not exceeding the landlord’s financial losses

Late payment of rent Interest of 3% above BoE base rate for each day the rent is late, once it is 14 days overdue

Replacement keys Reasonable costs or give the tenant the option to purchase themselves

Utilities, council tax, communication services, TV Licence etc Tenants own responsibility unless otherwise stated in contract